October 4, 2011, Santa Monica, CA – Beef Films is proud to announce the launch of its new website:
www.BeefFilms.com. “We have experienced so much growth this year, bringing on gifted new directors, moving into a fantastic new space, and we’ve been fortunate to win a lot of really great business,” said Founder/Executive Producer Ashley Adams, who presides over Beef alongside Partners Stephen Hens, John Malina, and Nick Spooner. “The time was perfect to create a fun, user-friendly web site that showcases our work as well as our culture.”
Featured on the site is recent work for California Tourism, Yoplait, and more. The projects are presented in magazine form, in many cases offering a behind the scenes look at production. “The days of a heavy site bogged down with Flash are behind us,” Hens said, adding that the new site for partner company Chop House Post will launch soon. “We produce content and the best representation of Beef Films is to make that work as accessible as possible.”
Also prominently integrated into the site is the team’s activity on Facebook and Twitter, as well as a ticker updating visitors on upcoming events. “There are so many ways to interact with our clients and colleagues,” said Hens, “and our goal with this iteration was to create a hub for those connections.”
The group’s sense of fun and positive outlook permeates the new site, and it is an attitude perhaps best reflected in a comment by Spooner: “Not too long ago, as the country was in the throes of a devastating recession, Madison Avenue was in complete chaos and the very week the stock market was bottoming out, Ashley, John, Stephen and I decided it was the perfect time to launch Beef Films. Best decision I ever made.”
In addition to Spooner, the Beef Films roster includes newly signed directors Alex Anderson and Seth Townsend along with Joe Schaak and Michael Pescasio. Sales representation is headed by Jennifer Hertslet (East Coast), Cathi Connor (Midwest) and Deirdre Rymer (West Coast).
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